Law of Attention
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Did you know that you experience more of what you focus your attention on—especially subconsciously?


The Law of Attention leads you to many of the things and experiences in your life. And if you learn how to harness it more effectively—you can amplify certain things, such as love, peace, joy, health, better relationships, financial success, peak performance, desired objects, and positive impact.


But when it happens unconsciously, it can also lead to things you don't want, because it is creating by default based on outdated cycles of scarcity, drama, or crisis.

For example, have you ever noticed how when you're thinking about buying something, such as a new car, you suddenly start seeing that same type of car everywhere on the roads? That’s not a coincidence—it’s your inner programming at work. It happens because you have subconscious algorithms running inside you, constantly filtering and amplifying what matters most to you at any given time, all based on your choices of attention (ie, programming). But most often those areas of focus are subconscious, and they may be based on unwanted subjects of attention.


Now imagine if you conditioned yourself to notice what you actually wanted most? Some think of this as the Law of Attraction, but it's so much deeper and more interesting than that. It's actually the Law of Attention.


It works like the internet, serving you ads based on what you’ve been searching for, engaging in, and "clicking on" with your attention. The more you click on something (so to speak), the more you notice of it, and there fore experience it. This is why it's sometimes thought of as attraction. As your attention shifts, so does your experience of what gets served to you. And when you mix that with the spiritual side of your life, it becomes even more powerful.


When done right, you can learn to use the focus of your attention to connect with more of what you want.


Imagine using it to connect with more career success, uplifting relationships, improved health, and peak performance at whatever you like to do.


And most of all, consider what could happen when you align your attention with your highest path and your deepest flow of Inspiration—not just chasing whims to fill voids—but walking in true Inspiration toward your greatest purpose and impact.


That is the truest form of success. It feels sustainably good. It's the purpose and impact you’re yearning for.


There’s powerful science and deep spiritual truths behind how this all works—and when you understand it and apply it, you can upgrade every area of your life. That’s what The Law of Attention can do for you.

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ABout Eric

Eric is the creator of the Law of Attention website, as well as a popular book and app to help you dive deeper into the Law of Attention. He is a former leader in Microsoft's Strategic Missions and Technologies group. He holds a Master of Theology degree from Saint Leo University, and is a graduate of the Program on Negotiations at Harvard Law School. Eric has become widely regarded as one of the world's preeminent voices from the crossroads of technology and theology—and has become known for his tagline: “Upgrade Your Inner World to Transform Your Outer World.” 

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