Eric Alexander Crawford

Bestselling Author | Former Microsoft Leader | Master's in Theology | National Speaker | PON Harvard Law

Eric is the founder of the Law of Attention website, and author of the Amazon bestselling book The Law of Attention.

With a rare background as both a VP in Microsoft's Strategic Missions and Technologies division, where he worked with artificial intelligence and search algorithms — and a personal growth mentor with a Master of Theology degree, working in counseling — Eric's work serves as a guide for understanding one of the most powerful laws of the universe, and how to use it for inner and outer success.

Eric's Law of Attention journey began over a decade ago, leading to writing, speaking, and teaching in group and individual settings. The goal has always been a practical and applicable understanding of our advanced "inner technology," and how it is designed to serve for more meaning, fulfillment, and success.

Throughout all of Eric's work the mantra remains the same: "Upgrade and transform."

Audiences Eric has engaged include:

- Corporate keynote events

- Personal growth groups

- Churches and retreats

- Concerts and festivals

- And more...

Other popular books by Eric include:

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